Robert Kiyosaki and direct selling, MLM or network marketing didn’t always go together. In his book, the Business School (for People Who Like Helping People), Robert Kiyosaki states that when he was first introduced to network marketing he didn’t take it seriously. He didn’t understand network marketing. He just assumed all the things he had heard about direct selling with a network marketing or MLM company being illegal, a pyramid scheme, were true. He was too busy building his first “real business’, to even explore MLM
Robert Kiyosaki dismissed network marketing completely for about 15 years.
That does that have to do with business? Well, after Robert Kiyosaki gained financial freedom, he moved to his true passion: helping people who didn’t have the advantage of a “Rich Dad” mentor.
He wanted to help others achieve the kind of wealth and freedom that he lived. Robert Kiyosaki began teaching how to get out of the poverty mentality and into the freedom area of the rich through his cash flow quadrant education.
Cash Flow Quadrant
The cash flow quadrant explains the mechanics of money flow; what creates wealth and what whittles it away.
Very simply, he explains that the E and S quadrants, being employed and even self-employed, trades time for money. The only way to conquer financial freedom is to become a business owner and investor.
Robert Kiyosaki explains how owning a business and entering the Cash Flow ‘B’ Quadrant is the best way to get ahead financially.
But it requires new thinking and new business skills. How can the average person make the leap?
Network Marketing:Best Entry to B Quadrant
Robert Kiyosaki taught people how he built his own business. It was a rough road with lots of risk and failures. Not many people succeeded. Most lacked the stamina and skills.
Then Robert Kiyosaki talked to a friend who was gathering great wealth in direct selling, or MLM/network marketing. This friend, Bill, didn’t’ need any more money. He had achieved wealth in real estate the same way Robert Kiyosaki had. But Bill had too many normal, everyday people come to him for help and he couldn’t help them. They understood the concept of creating wealth but without the money to invest (and risk) in conventional business pursuits they were stuck where they were.
Robert Kiyosaki saw that in his network marketing business Bill was helping people as well as himself and loving the role of teacher, mentor, helping people is a way he couldn’t with his real-estate investing.
Robert Kiyosaki changed HIS thinking.
Robert Kiyosaki was intrigued and opened his mind. He researched the network marketing, MLM and direct selling industry and determined that it is a legitimate, low investment way to enter into the buisiness arena.
In addition to that, it is a very compassionate business and supports people in the learning stages. He found that network marketing is truly an equal opportunity business and the most fair method of distribution.
The Business School for People Who Like Helping People
In his book, Business School (for People Who Like Helping People, Robert Kiyosaki answers the question: “Since you did not become rich from building a network marketing business, why do you recommend that others get into the (direct selling/network marketing) business?”
Robert Kiyosaki gives his objective opinion from outside of the network marketing industry and recommends network marketing as the best way to move into the B quadrant and become wealthy for the average person.
After educating millions of people on financial strategies, he asserts that one of the greatest values in Network marketing or MLM is that it is a business with a heart and a deep caring for people.
MLM provides an equal opportunity for everyone. You help yourself by helping others. You build a team directing business to you. As you shift into the B quadrant you help others to shift their position in the cash flow quadrant too. This structure supports Robert Kiyosaki’s mission to educate people and bring financial wealth everywhere.
The Business School for People Who Like Helping People
Robert Kiyosaki Endorses Network Marketing
When Robert Kiyosaki actually studied network marketing or MLM, the financial guru completely changed his views. He now endorses direct selling/network marketing as the best way to financial freedom.
So if you are looking for a way to add to your monthly income in our tough economy and change your financial picture, direct selling or network marketing could be the best business for you. Not only is it the easiest way to move into the big business of the B quadrant because of the support and training. Also, because of the low overhead and minimal investment required in most MLM companies, network marketing is also the most equal opportunity way for the average person to become financially free.
